Break Free From Boring: Keep Your Brand Consistent In Email Marketing Without Feeling Stale
You already know how important it is to have a stand-out brand.
So much so, that “stand-out” is already on the black list for turning into another overused buzzword. Allow me to offer a reframe: *memorable*. You don’t just want to stand out, you want to be remembered.
And omnipresent branding is a lot less big-brother’s-watching-you reminiscent than it sounds like — it just means showing up consistently across multiple platforms, because it’s that stickiness that gets you from supporting act to the main event 🎪
YOU WANT PEOPLE TO FEEL LIKE YOU’RE EVERYWHERE!
(okay maybe, it is a little bit Big Brother-esque)
But for that to happen, they need to consistently recognise you & the easiest way to do that is with visuals, which we recognise 60,000 times faster than text (source: 3M Corporation Study). And while we tend to put a lot of effort into our social media graphics with on-brand templates, it feels like email doesn’t get the same level of love & affection — and I think it’s time to change that, ‘cause otherwise you're missing a huge opportunity to reinforce your brand’s personality.
There are many email marketing platforms out there, but Flodesk stands out (sorry, couldn’t help myself 🙈) because of its commitment to beautiful, functional, and user-friendly design.
Why Consistency in Email Marketing is Crucial for Your Brand
Email marketing is a word-based medium, unlike Instagram, which is image-heavy by nature. But both play a HUGE role in creating a consistent brand experience. When your emails don’t reflect the same level of care, creativity, and consistency as the rest of your output, it can quickly lead to a disconnect. (who else has pushed writing your weekly newsletter until the very last minute? 🙋🏻♀️)
Imagine your audience scrolling through their inbox, where your email is sitting amongst hundreds of others: what’s going to make them instantly recognise your email as yours?
It’s your brand colours, design elements & tone of your message. Whether they’re seeing your website, Instagram posts, or emails, everything should feel connected, like it’s part of the same exciting show.
You don’t want to “just be sending emails”.
You want to be reinforcing your brand every 👏🏻 time 👏🏻 you 👏🏻 hit 👏🏻 send — and that’s where Flodesk* comes in.
The Power of Consistency Across Channels
In today’s fast-paced digital world, consumers are constantly bombarded with content, making it easy for brands to get lost in the noise. This is why consistent branding across all channels is so important. Whether your audience finds you through Instagram, your website, or their inbox, every interaction should feel like it’s coming from the same, cohesive brand. When your messaging and visuals are consistent, you build trust. People begin to associate your unique look and tone with quality and reliability, making them more likely to engage and, ultimately, convert. Email, being a more personal and direct touchpoint than social media, can significantly strengthen this connection — but only if it mirrors the same brand personality your audience has come to know and love across other platforms.
Design Beautiful Emails that Match Your Brand
Flodesk is the world’s most intuitive email marketing platform, built with small brands in mind to help them grow, nurture, and monetise their list — beautifully.
And trust me when I say this: since I switched to Flodesk 3 years ago, I went from sending no emails at all (the clunkiness of other platforms kept me from even signing in, let alone writing an email) to having a regular newsletter (to which you can sign up here) — even if I could still be more consistent, but hey, that’s solopreneurship for you 😉.
Plus, I often got scared of having too many subscribers because that meant extra charges — talk about counterintuitive when you’re trying to market your brand & make money 👀 — but Flodesk offers unlimited emails for a flat monthly rate, which is a breath of fresh air.
You get to focus on what you want to say and design an email that delivers your message while making it clear to the receiver that it’s... well... YOUR message. The emails are both visually stunning & completely aligned with your brand. Here’s how I use some of their features to make it all extra easy:
- Drag-and-Drop Email Builder: You don’t need to be a designer to make gorgeous emails (which chances are, you’re not). With Flodesk’s drag-and-drop builder, you can create custom templates from scratch and reuse them over & over again to create that consistency & memorability — including on all your sequences. You have complete control over every aspect — from fonts and colours to images and layouts — so that your emails reflect your unique brand personality.
- Custom Fonts and Colours: This is where omnipresent branding shines. You can save your brand fonts & colours inside Flodesk (much like Canva’s Brand Kit), keeping everything visually cohesive. It’s these little details that ensure your emails feel like an extension of your website, social media, and other marketing materials — with no disconnect, keeping your audience immersed in your brand world.
- Visual Storytelling: Flodesk’s emphasis on design allows you to tell your brand story in ways that go beyond text. Whether you’re showcasing a new product or sharing an update with your audience, the platform makes it easy to create an email layout that guides your audience through your message effortlessly.
- Personalised Content: Even with stunning visuals, it’s the personal touch that drives conversions. Flodesk allows for personalisation in a way that feels genuine, helping you connect with your audience on a deeper level. Whether it’s a simple name tag or customised content sections, your emails feel less like mass marketing and more like a one-on-one conversation.
Build a Brand that Shows Up Everywhere
At the end of the day, branding that works is consistent branding.
It’s about showing up everywhere your audience is, and that includes their inbox. By using a platform like Flodesk, you’re not just sending emails — you’re reinforcing your brand, building connections, and nurturing relationships.
If you’re ready to design emails that reflect your brand’s true personality and take your omnipresent branding to the next level, give Flodesk a try!
Ready to start? Get 50% off your first month with my affiliate link!