Polly Lavarello is an Evergreen Marketing Coach supporting coaches, creatives & service providers to grow their cushy empires. She is on a mission to take the busy out of business with simple, repeatable, and customisable methods to create a stream of dream clients, monthly recurring revenue and give you back your time.
Polly helps her clients turn their own version of success into reality through digital marketing strategy(with a bit of mindset & productivity tools thrown in too). We carried this powerful & innovative feel into the brand design with bold typography and a hot pink that keeps you coming back for more.
The brand is bold, sensual & powerful. While the edgy serif logo ensures a change-driven & innovative tone, while the playful illustrations add a cheekiness. Polly Lavarello’s new brand includes custom hand-drawn icons that are a nod to the energetic embodiment of her own work. The smooth gradient patterns work with the typography to create a strong yet soft brand.
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Creative Direction — Ali Mapletoft
Within a couple months, I went from using outdated branding, which didn't reflect my business evolution and growth, to having a grown-up brand that mirrors my brand values & personality. Eva’s seamless process gave me the power to better understand Brand Strategy and the ease to create regular beautiful content.